Horsaison is not your typical clothing label. It’s not fashion. It’s sustainable, convenient, and solid streetwear. Meant to be worn, used, and torn. Founded in 2017 by Montreal native Maud Massaad, we carefully select and upcycle strong quality surplus materials into new garments.
Every piece is unique, and limited. Every fabric has a past, and we value it.
It’s a question of respect for the material’s previous life, and appreciation for the labour and resources that went into fabricating something of quality. We have the luxury of having a choice, and we choose to redefine these otherwise disregarded products. We breathe our vision into them, and it is your responsibility to give them a second life.
The lone hero, The Flying H, is our icon. Designed by NY artist Joe Renzler, it represents a world of endless possibilities, a world in which norms are redefined and in constant evolution. All of our pieces carry The Flying H.
Horsaison is a state of mind. Don't be careful when wearing our garments, forget them, and be true to who you are. This is our element of style. Consider them your blank canvases, and write them your own story.